AAM Wins National B2 "Award of Excellence"
TEMPE, AZ, May 29, 2013 /24-7PressRelease/ -- Associated Asset Management (AAM), LLC, a nationally recognized leader in community association management and accounting services for clients throughout the United States, announced its marketing campaign won a national B2 Award of Excellence from the Business Marketing Association (BMA) for 2013. KEO Marketing, the agency of record for AAM, submitted the winning entry.
According to the BMA, the B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. They honor business marketing professionals who successfully balance style with measurable results in their campaigns.
Titled "Repositioning a Company and an Industry: Expect More," the campaign involved depicting AAM as different from other companies in the industry, expanding the AAM brand and driving more leads. In addition, AAM and agency KEO Marketing developed a messaging platform and websites that better conveyed AAM's value proposition to its stakeholders.
"We're very excited to receive this impressive award," said Susan Williams, VP of Business Development and Marketing. "Our marketing team's hard work, expertise and professionalism were evidenced by the resoundingly positive reaction to the new messaging, value proposition, websites and go-to-market strategy they developed. Stakeholders on all sides, including customers, prospects, employees, investors and communities in general, have commented about AAM's dramatically different approach."
"We couldn't be more honored to win such a prestigious national award for our work with AAM," said Sheila Kloefkorn, president, KEO Marketing. "By staying focused on the campaign's goals, our team was able to ensure we delivered the results AAM expected.
"Leads have tripled in the first three months since the launch of the campaign and two websites," continued Kloefkorn. "Press mentions are up more than 3000 percent. And, customers are engaged and feeling great about AAM's involvement in their communities."
An awards ceremony will be held on Thursday, May 30, 2013 at the Sheraton Chicago Ballroom in Chicago, Illinois.
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