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    AAM Leadership Bios

    Executive Team Regional Team
    AAM President Amanda Shaw

    Amanda Shaw

    President

    As the president of AAM, Amanda Shaw is responsible for guiding the company’s daily operations, master-plan development planning and long-term strategic planning and financial matters. Formerly General Manager, she was named President in January 2004 and became a partner in 2013.

    Amanda began her career in the housing industry in 1995 as Assistant Controller for Del Webb’s Sun City West community. Within a few years she rose to the position of Vice President of Finance for Del Webb’s Sun City Grand and later Anthem where she remained until being named General Manager of AAM in 2002.

    In 1989, Amanda began her financial career as an auditor in the Jackson, Mississippi office of Ernst & Young. After three years with Ernst & Young, she moved to the Mississippi Delta where she was an Accounting Manager for Delta and Pine Land Company (D&PL) which is now a wholly-owned subsidiary of Monsanto. During her years at D&PL, Amanda served as accounting liaison for its international offices located in Turkey, Australia, Mexico, The Netherlands and China. Amanda also assisted in the IPO process for the company whose stock began trading in 1993.

    Amanda’s strong financial experience and master-plan development background give her the leading edge in terms of assisting with the development and implementation of community lifestyle and vision as well as formulating business strategies for sustainable neighborhoods.

    Over the past 15 years, Amanda has provided input on budgets, amenity planning and association structure for numerous active adult and lifestyle communities for developers and builders.

    Amanda graduated Magna Cum Laude with a Bachelor of Accountancy degree from the University of Mississippi in 1989. She is a Certified Public Accountant, licensed in the State of Mississippi. Amanda is also a member of the American Institute of Certified Public Accountants, the Mississippi Society of Public Accountants, and the Urban Land Institute. She has her CAAM® certification from the Arizona Association of Community Managers and is also a Board member for the organization.
    AAM, LLC

    AAM CFO Michelle Dennis

    Michelle Dennis

    Chief Financial Officer

    Michelle Dennis, AAM’s Chief Financial Officer, has been a part of AAM for over 14 years. She started as a Staff Accountant in 2005, while simultaneously studying for and receiving her Master of Accounting and Financial Management from Keller Graduate School of Management. She was promoted to Senior Staff Accountant in 2007, Department Manager in 2008 and became AAM’s Director of Corporate Accounting in 2011, a position she held until being named CFO in January, 2016.

    One of Michelle’s major accomplishments during her tenure with AAM has been the creation and implementation of AAMResales.com, a custom, proprietary website developed for managing our communities’ resale activities. The website was designed to ensure our disclosure process would never be the reason that an escrow failed to close on time, and is regularly praised by Realtors and title companies as being the best in the industry.

    In addition to her Masters’ degree, Michelle also holds a Bachelor of Arts degree in Psychology from California State University, Northridge. She continues to expand her knowledge base by participating in conferences and seminars specific to CFOs such as the CFO Playbook for Private Companies Summit, hosted by CFO Publishing /Innovation Enterprise.

    AAM COO Ercell Sherman

    Ercell Sherman

    Chief Operating Officer

    Ercell brings nearly 30 years of community management experience to his position on AAM’s Executive Team. Since joining the company in September 2000, he has served in a number of high-profile positions, including Community Manager, Vice President of Special Projects and most recently, Chief Operation Officer. Formerly the Community Manager at Anthem, Arizona, Ercell has extensive experience in the management of large-scale master planned communities and age-restricted communities. Prior to joining AAM, Ercell was the General Manager for Robson Communities’ Sun Lakes Phases II and III.


    Ercell is responsible for overseeing the company’s general strategic plan, as well as implementing training programs, property manager assignments and new legislation. He holds the CAAM designation by AACM.

    AAM CIO Alex Borshch

    Alex Borshch

    Chief Information Officer

    Alex is responsible for developing and executing the company’s Information Technology strategy and leading technology operations in the areas of data management, software development, security, system administration, managed services, and project management. A talented technology professional with strong experience in meeting the needs of end users ranging from CEOs to interns, Alex has served in a variety of leadership positions throughout his career. One highlight includes architecting and launching the first web-based dashboard and reporting portal for Cold Stone Creamery and its 1200+ stores worldwide. Prior to joining AAM in 2010, Alex also developed tools for GoDaddy and its 10 million customers in the areas of reporting, fraud, Customer Relationship Management, Business Intelligence, and database disaster recovery. 

    Alex graduated Magna Cum Laude with a Bachelor of Science degrees in Operations and Information Management and International Business from Georgetown University and an MBA with an Emphasis in Information Management from Arizona State University.

    AAM VP Finance Matt Murphy

    Matt Murphy

    VP of Financial Management

    Matt joined AAM in 2006 as a Staff Accountant. Over the years, Matt has taken on increased responsibilities and today holds the position of Vice President of Financial Management. Currently, Matt oversees a staff of over 40, including Directors, Controllers, Accounting Department Managers, Staff Accountants, A/P, A/R & Billing Coordinators. Matt is responsible for AAM’s successful management of all financial and accounting related activities for all of our Association clients. His responsibilities include participating as a member of the AAM Executive Team, meeting with clients to assist in developing strategic financial plans for their communities, managing banking relationships, coordination of SOC audit including assisting in the implementation of internal controls, and ensuring AAM accounting processes follow industry best practices and proper accounting requirements.


    Matt brings more than 16 years of association accounting experience to his position. He holds a Bachelor of Arts degree in Accounting from The University of Utah. His knowledge and expertise assure the highest standard in evaluating accounting procedures and provides a level of expertise unmatched in the industry.

    AAM VP HR Lydia Elie

    Lydia Elie

    SR VP of Human Resources

    Lydia leads the HR team and is tasked with overseeing all aspects of Human Resources, including coaching, training, benefits, payroll and performance reviews. She first joined AAM as a Payroll and Benefits Manager in 2012, a position she held for two and a half years. She briefly left AAM after taking a position with GoDaddy™, a large technology company, but returned in March 2016 as our Director of Human Resources and was quickly promoted to Vice President of Human resources in August 2016, and recently promoted to SR VP of Human Resources. 

    Lydia holds a PHR (Professional in Human Resources) designation and a Bachelor’s Degree in Business Administration from Southwestern Christian University, where she graduated Magna Cum Laude. She is a tireless advocate for employees and strives to ensure AAM is a great place to work and offers competitive benefits so we can continue to attract the best and brightest employees.

    AAM CEO Joel Kramer

    Joel Kramer

    Chief Executive Officer

    Joel Kramer joined AAM as Partner and Co-CEO in 2005 and brings with him extensive experience in providing both traditional accounting and tax consulting services while specializing in business valuations and litigation consulting. Also a practicing CPA, Joel continues to serve as a Managing Director of CBIZ MHM, LLC.

    With almost 30 years in the profession, Joel has worked with an array of businesses, including retail, wholesale distribution, real estate, manufacturing, legal and medical. Joel uses his significant strategic planning skills to help guide AAM into the future. 

    AAM Founder and CEO Laura Ziff

    Laura Ziff

    Founder

    Prior to founding AAM in 1990, Laura Ziff gained significant experience in real estate, development and property management while working with leading financial institutions in Phoenix.

    When starting AAM, Ziff's goal was to "raise the bar" in providing community association management with an emphasis on integrity and superior customer service. These core fundamentals are still evidenced by the growth and reputation of AAM today and their dedication to delivering total peace of mind to their homeowners and Boards.

    Laura worked as an educator for nearly a decade before changing her career path to community management. She continues to use her teaching skills to enhance the education level of her staff and clients as it relates to the management industry and building stronger communities.

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